Sarah Lawrence
30 second radio spot written for Travelstart’s Birthday Sale campaign.The script had to focus on urgency, accessibility and conversion-driven messaging.
I WROTETHIS
The Campaign
01/03
Travelstart’s Birthday Sale campaign focused on turning awareness into measurable action.
The strategy combined Programmatic DOOHwith Mobile Retargeting to bridge physical visibility and digital performance, ensuring audiences didn’t just see the campaign, but actively engaged with it.
The campaign blended visibility, sequencing,and retargeting to guide audiences from awareness to booking.
01/03
Sarah Lawrence
30 second radio spot written for Travelstart’s Birthday Sale campaign.The script had to focus on urgency, accessibility and conversion-driven messaging.
I WROTETHIS
The Campaign
Travelstart’s Birthday Sale campaign focused on turning awareness into measurable action.
The strategy combined Programmatic DOOH with Mobile Retargeting to bridge physical visibility and digital performance, ensuring audiences didn’t just see the campaign, but actively engaged with it.
The campaign blended visibility, sequencing, and retargeting to guide audiences from awareness to booking.
The Objective
The campaign aimed to increase visibility among high-income, travel-interested audiences while driving app engagement, downloads, and bookings through time-sensitive messaging.
Dynamic programmatic placements across Gauteng targeted high-traffic commuter and retail routes, while sequential mobile retargeting delivered relevant messaging that encouraged users to explore app-only dealsand convert.
The campaign was designed to engage audiences across every stage of the funnel from awareness to action.
The Outcome
The campaign demonstrated the impact of integrating pDOOH with Mobile Retargeting, creating a data-led experience that translated awareness into measurable business results.
RESULTS
2.18M total impressions
pDOOH: 1,090,500
Mobile Retargeting: 1,089,500
Engagement Rate
12.18% — outperforming benchmarks
CTR
0.99% — above industry average
604 flight bookings driven
Cost Per Booking
R126.32
30 second radio spot written for Travelstart’s Birthday Sale campaign.The script had to focus on urgency, accessibility and conversion-driven messaging.
I WROTETHIS
The Campaign
Travelstart’s Birthday Sale campaign focused on turning awareness into measurable action.
The strategy combined Programmatic DOOH with Mobile Retargeting to bridge physical visibility and digital performance, ensuring audiences didn’t just see the campaign, but actively engaged with it.
The campaign blended visibility, sequencing, and retargeting to guide audiences from awareness to booking.
The Objective
The campaign aimed to increase visibility among high-income, travel-interested audiences while driving app engagement, downloads, and bookings through time-sensitive messaging.
Dynamic programmatic placements across Gauteng targeted high-traffic commuter and retail routes, while sequential mobile retargeting delivered relevant messaging that encouraged users to explore app-only dealsand convert.
The campaign was designed to engage audiences across every stage of the funnel from awareness to action.
The Outcome
The campaign demonstrated the impact of integrating pDOOH with Mobile Retargeting, creating a data-led experience that translated awareness into measurable business results.
RESULTS
2.18M total impressions
pDOOH: 1,090,500
Mobile Retargeting: 1,089,500
Engagement Rate
12.18% — outperforming benchmarks
CTR
0.99% — above industry average
604 flight bookings driven
Cost Per Booking
R126.32