Sarah Lawrence
Copy with substance
WeaponisingGreat Writing
I turn business problems into ideas people take note of. Sometimes that’s a campaign. Sometimes it’s a headline that survives twelve rounds of stakeholder vandalism. Either way, the goal stays the same: make brands sharper, smarter, and harder to ignore.
I’ve written across launches, rebrands, digital campaigns, CRM, websites, scripts, and pitch decks. My work sits between strategy and instinct, where the thinking is solid and the copy still sounds human. The sweet spot is when it stops sounding like advertising altogether.
Let’s work together
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Projects
Birkenstock 1774
01/05
The goal was to position Birkenstock’s 1774 collection as both elevated and accessible, creating a campaign experience that felt editorial while still supporting ecommerce performance.
The campaign needed to balance storytelling, product visibility, and conversion without losing the minimal aesthetic the collection is known for.
View Project
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01/05
Sarah Lawrence
Copy with substance
WeaponisingGreat Writing
I turn business problems into ideas people take note of. Sometimes that’s a campaign. Sometimes it’s a headline that survives twelve rounds of stakeholder vandalism. Either way, the goal stays the same: make brands sharper, smarter, and harder to ignore.
I’ve written across launches, rebrands, digital campaigns, CRM, websites, scripts, and pitch decks. My work sits between strategy and instinct, where the thinking is solid and the copy still sounds human. The sweet spot is when it stops sounding like advertising altogether.
Let’s work together
←
PROJECTS
Birkenstock 1774
The goal was to position Birkenstock’s 1774 collection as both elevated and accessible, creating a campaign experience that felt editorial while still supporting ecommerce performance.
The campaign needed to balance storytelling, product visibility, and conversion without losing the minimal aesthetic the collection is known for.
View Project
←
Ted Baker Icons
The objective was to create campaign messaging forTed Baker's Icon Bags collection that elevated product desirability while supporting conversion acrossdigital channels.
The campaign needed to balance premium storytelling with clear product benefits, capturing the brand's signature wit while helping customers understandwhat made each piece iconic.
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Noha Stone Script
The goal was to position Noha Stone as more than a collection of objects, telling a story of craftsmanship, materiality and considered design.
The campaign needed to showcase the journey behind each piece, creating an emotional connection while reinforcing the quality, intention and timeless appealof the collection.
View Project
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UA Flagship Script
The objective was to position the Under Armour appas a personalised flagship store, bringing together performance, product and athlete insightin a single experience.
The campaign needed to communicate the scaleand intelligence of the platform while making the technology feel relevant, motivating and easyto understand.
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Travelstart Birthday Sale
The goal was to create a celebratory campaign that captured the excitement of travel while driving engagement around Travelstart's birthday promotions.
The campaign needed to balance promotional messaging with brand personality, creating a sense of occasion that encouraged customers to explore, book and participate.
View Project
←
Copy with substance
WeaponisingGreat Writing
I turn business problems into ideas people take note of. Sometimes that’s a campaign. Sometimes it’s a headline that survives twelve rounds of stakeholder vandalism. Either way, the goal stays the same: make brands sharper, smarter, and harder to ignore.
I’ve written across launches, rebrands, digital campaigns, CRM, websites, scripts, and pitch decks. My work sits between strategy and instinct, where the thinking is solid and the copy still sounds human. The sweet spot is when it stops sounding like advertising altogether.
Let’s work together
←
PROJECTS
Birkenstock 1774
The goal was to position Birkenstock’s 1774 collection as both elevated and accessible, creating a campaign experience that felt editorial while still supporting ecommerce performance.
The campaign needed to balance storytelling, product visibility, and conversion without losing the minimal aesthetic the collection is known for.
View Project
←
Ted Baker Icons
The objective was to create campaign messaging forTed Baker's Icon Bags collection across digital channels, combining premium product storytelling withconversion-led communication.
The campaign needed to balance elevated fashion language with clear product benefits, maintainingthe brand's distinctive wit while driving engagementand consideration.
View Project
←
Noha Stone Script
The goal was to position Noha Stone as more than a collection of objects, telling a story of craftsmanship, materiality and considered design.
The campaign needed to showcase the journey behind each piece, creating an emotional connection while reinforcing the quality, intention and timeless appeal of the collection.
View Project
←
UA Flagship Script
The objective was to position the Under Armour app as a personalised flagship store, bringing together performance, product and athlete insight in a single experience.
The campaign needed to communicate the scale and intelligence of the platform while making the technology feel relevant, motivating and easy to understand.
View Project
←
Travelstart Birthday Sale
The goal was to create a celebratory campaign that captured the excitement of travel while driving engagement around Travelstart's birthday promotions.
The campaign needed to balance promotional messaging with brand personality, creating a sense of occasion that encouraged customers to explore, book and participate.
View Project
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SARAH LAWRENCE
Projects
Brand Experience
Resumé