Sarah Lawrence
The 1774 CollectionCase Study
The Brief
←
01/04
The 1774 collection needed a digital experience that brought more depth and atmosphere to the product journey without complicating navigation.The challenge was creating something immersive and fashion-led while keeping the ecommerce experience clear, intuitive, and conversion-focused.
Editorial E-commerce
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01/04
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The 1774 Collection
Case Study
The Outcome
The final campaign created a more balanced connection between storytelling and ecommerce, allowing the 1774 collection to feel elevated without losing accessibility.
By balancing editorial pacing with clear product visibility, the experience supported both brand perception and shopping intent across the campaign journey.
Editorial E-commerce
The Brief
The 1774 collection needed a digital experience that brought more depth and atmosphere to the product journey without complicating navigation.The challenge was creating something immersive and fashion-led while keeping the ecommerce experience clear, intuitive, and conversion-focused.
Editorial E-commerce
The Thinking
The campaign was designed to feel minimal without losing personality, using clean layouts and restrained copy to support the premium positioning of the collection.
Each touchpoint was built to guide users naturally between storytelling and shopping, creating a smoother journey across editorial and e-commerce content.
Content Direction
The Campaign
The rollout combined e-commerce, editorial content, and campaign storytelling into a single balanced experience across digital touch points.
Minimal layouts, considered pacing, and understated copy helped maintain the premium feel of the collection while keeping the experience easy to navigate.
Editorial Campaign
Next Project
Next Project
Search for...boots
New
Shop all
STYLE GUIDE
GIFT CARDS
CONTACT US
STAY IN THE KNOW WITH WHAT IS TRENDING FOLLOW US @BIRKENSTOCKZA
FREE RETURNS
Premier Club
1774 COLLECTIONS
SHOP ALL
ABOUT
1774
Search for...boots
STAY IN THE KNOW, FOLLOW US @BIRKENSTOCKZA
FREE RETURNS
Search for...boots
New
Shop all
STYLE GUIDE
GIFT CARDS
CONTACT US
STAY IN THE KNOW WITH WHAT IS TRENDING FOLLOW US @BIRKENSTOCKZA
FREE RETURNS
Premier Club
1774 COLLECTIONS
SHOP ALL
ABOUT
1774
Search for...boots
STAY IN THE KNOW, FOLLOW US @BIRKENSTOCKZA
FREE RETURNS
The 1774 Collection
Case Study
The Brief
The 1774 collection needed a digital experience that brought more depth and atmosphere to the product journey without complicating navigation.The challenge was creating something immersive and fashion-led while keeping the ecommerce experience clear, intuitive, and conversion-focused.
Editorial E-commerce
The Thinking
The campaign was designed to feel minimal without losing personality, using clean layouts and restrained copy to support the premium positioning of the collection.
Each touchpoint was built to guide users naturally between storytelling and shopping, creating a smoother journey across editorial and e-commerce content.
Content Direction
The Campaign
The rollout combined e-commerce, editorial content, and campaign storytelling into a single balanced experience across digital touch points.
Minimal layouts, considered pacing, and understated copy helped maintain the premium feel of the collection while keeping the experience easy to navigate.
Editorial Campaign
The Outcome
The final campaign created a more balanced connection between storytelling and ecommerce, allowing the 1774 collection to feel elevated without losing accessibility.
By balancing editorial pacing with clear product visibility, the experience supported both brand perception and shopping intent across the campaign journey.
Editorial E-commerce
Next Project