Sarah Lawrence
The Icon Collection
Case Study
The Brief
01/04
Create campaign messaging for Ted Baker’s Icon Bags collection across CRM and digital channels, balancing premium product storytelling with conversion-focused communication.
The copy needed to feel polished, playful, and unmistakably Ted Baker while highlighting product desirability and hero features.
Editorial E-commerce
01/04
Next Project
Sarah Lawrence
The Icon Collection
Case Study
The Outcome
The campaign created a balanced messaging system across CRM and digital channels, strengthening the collection’s premium positioning while supporting engagement and conversion.
The result was copy that felt stylish, recognisable, and commercially effective across every touchpoint.
Editorial E-commerce
The Brief
Create campaign messaging for Ted Baker’s Icon Bags collection across CRM and digital channels, balancing premium product storytelling with conversion-focused communication.
The copy needed to feel polished, playful, and unmistakably Ted Baker while highlighting product desirability and hero features.
Editorial E-commerce
The Thinking
The messaging leaned into timeless styling, statement dressing, and signature hardware details to position the collection as both elevated and wearable.
The challenge was balancing editorial fashion language with product clarity across ecommerce and CRM touchpoints.
Content Direction
The Campaign
The campaign focused on modern icons and confident styling, using short-form editorial copy that could flex across digital placements while maintaining a consistent premium tone.
Copy Development
Carry the Icon
Made to Make an Entrance
Statement Bags, Signature Hardware
The Icons Return
Editorial Campaign
Next Project
Next Project
The Icon Collection
Case Study
The Brief
Create campaign messaging for Ted Baker’s Icon Bags collection across CRM and digital channels, balancing premium product storytelling with conversion-focused communication.
The copy needed to feel polished, playful, and unmistakably Ted Baker while highlighting product desirability and hero features.
Editorial E-commerce
The Thinking
The messaging leaned into timeless styling, statement dressing, and signature hardware details to position the collection as both elevated and wearable.
The challenge was balancing editorial fashion language with product clarity across ecommerce and CRM touchpoints.
Content Direction
The Campaign
The campaign focused on modern icons and confident styling, using short-form editorial copy that could flex across digital placements while maintaining a consistent premium tone.
Copy Development
Carry the Icon
Made to Make an Entrance
Statement Bags, Signature Hardware
The Icons Return
Editorial Campaign
The Outcome
The campaign created a balanced messaging system across CRM and digital channels, strengthening the collection’s premium positioning while supporting engagement and conversion.
The result was copy that felt stylish, recognisable, and commercially effective across every touchpoint.
Editorial E-commerce
Next Project